Sponsorship on Virgin Media Television can be used to fulfil a variety of marketing objectives.
Relevant sponsorship creative is essential to the success of the sponsorship. You can supply us with pre-existing sponsorship ad copy if you have it. Alternatively, our in-house production team, Red Hot Creative, can work with you to develop a concept you are happy with, and produce effective sponsorship materials for air.
Sponsorship stings should utilise the existing relationship that the viewer has with their programme. If there is an obvious link between the sponsorship creative and the programme content, this performs better across all key measures.
TV broadcasters are regulated by the BAI, who have outlined a set of guidelines specifically for commercial messages on TV.
Click here for the General Commercial Communications Code.
If you’d like to know more, you can contact us here.