Spot Advertising

Television is one of the most powerful and emotive advertising platforms available. TV has unbeatable scale and reach, with the average Irish adult watching almost 3 hours of broadcaster TV every day*. Virgin Media Television reaches 3.4 million viewers every month on average and is Ireland’s largest commercial broadcaster.

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*Full year average 2020. Source: TAM Ireland, Nielsen

Why advertise with Virgin Media Television?

By advertising with Virgin Media Television your brand will have access to some of Ireland’s biggest and best TV programming. This includes homegrown favourites such as Ireland AM, The Six O’Clock Show, Virgin Media News, The Tonight Show and Gogglebox Ireland, as well as the best of international content such as Love Island, Britain’s Got Talent, Coronation Street and Emmerdale.

Is there a set format for Spot Advertising?

There are many different options available to brands when it comes to advertising on Virgin Media Television. We can offer time lengths from 5 seconds to 120 seconds and you even have the option of a full break takeover where your brand owns the entire ad break. The most popular time lengths are 10, 20 and 30 second ads but our team of experts will be more than happy to guide you in the right direction.

My business has been never on TV before, where do I start?

Don’t worry if you don’t know where to start to get your brand on air. We will listen to your business objectives and create a bespoke media plan tailored to your individual budget that best serves your brand’s needs, in a very cost effective way. In TV spot advertising there is no one size fits all approach and we can tailor your campaign to suit your strategy. This could be anything from short, high frequency campaigns for a big impact to a longer, brand building campaign.

I don’t have TV creative what should I do?

We can dispel myths that the cost of TV ad production is prohibitive to advertising on TV – it really isn’t! You don’t even need to have your own idea of how the ad should look – we can do all that for you. We offer a full creative and production service if you don’t have a TV ad. Our very own in-house creative agency, Red Hot Creative, can offer you a full 360 degree service and deliver effective ad copy that works for your brand, and ultimately your prospective customers.

How do I find out more?

If you’d like to know more, you can contact us here.