Product placement is a great way of educating viewers about your brand. It has the power to change opinions, provide ideas and inspiration for viewers, or validation for purchase choices.
As the first Television Broadcaster to bring product placement to the Irish marketplace we have nearly twenty years’ experience in creating positive and genuine placements. Throughout the process we work closely with our producers to ensure any placement is a fit with our content and your brand.
Digital editing technology can now be utilized to introduce or change product placements in post-production. We currently work with Academy Award-winning Company Mirriad through their computer vision and AI-powered platform.
We currently display a logo containing the letters PP before, and during, programmes containing product placement. We also list the names of companies that have provided products and services included in a programme in the end credits.
Product placement is permitted in films, sport, TV drama, and light entertainment shows, while restrictions apply to children’s programming, docu-drama series and talk’s shows featuring more than 20% news and current affairs elements.
Product Placement must comply with general rules of the BAI’s commercial communications codes. It cannot influence editorial, must be editorially justified and not be given undue prominence.
There are additional restrictions on some brands such as medicine, tobacco products/ cigarettes and or product or service that is not permitted to be promoted under the BAI’s commercial communications codes.
Click here for the General Commercial Communications Code.
We work with a third party full-service brand analysis and research company. They provide a transparent and accurate product placement tracking and third party valuation.
Virgin Media Solutions has worked with brands such as:
Featured on shows such as: