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The Six O'clock Show - Title Sponsorship Now Available

12th May, 2023

The Six O'clock Show - Title Sponsorship Now Available

It's the show that has it all, from big name guests and nightly scrumptious culinary delights to live performances and so much more. The title sponsorship of Virgin Media Television's weeknight must watch entertainment show is now available.

Hosted by Greg O’Shea & Karen Koster, this fast-paced, witty, entertainment show airs weeknights live from 6-7pm on Virgin Media One and is mixed with big name celeb interviews, live music, cooking, showbiz, and more. Perfect mix to help target that younger audience.

Sustainability is also at the heart of everything the show is about, boasting the only fully sustainable TV show set in the country and is a member of BAFTA’s environmental organisation ‘Albert’ which focuses on reducing the environmental impact of Television.

Over 2.5m individuals have turned into the show in the last 12month, with 1.1m viewers tuning in monthly during that time.
The show is a favourite on online too, with over 349,000 streams on Virgin Media Player.

Media Fee - €150,000

The Title Sponsorship is available from July 1st 2023. For more information email - ClientSolutions@virginmedia.ie or click here for more information.

The Stats - All You Need to Know:

Consolidated (01/04/2022 – 31/03/2023)

  • Over 2.5M Individuals tuned into SOCS reaching 57% of TV population
    • 986,000 viewers tuned in on avg monthly – 22% of Tv population
    • 484,000 viewers tuned in on avg weekly – 11% of Tv population


  • The show is avg 62,000 with 7% share of viewing for Individuals
    • SOV avg for Ads 2544 (9%), Ads ABC1 (8%), & Women 2544 (10%)


  • Profile for Ads 1534 (9%) and Hw+ch (10%) outperforming Total Tv norms
    • Hw+ch also outperforming VMTV norms
    • Female demo profiled at 66% - more than VMTV norms


  • Delivered over 291,850 streams on the player. The platform split is as below:
    • Live Streams: 167,150
    • VM Player Catch-up: 104,000
    • Virgin Media On Demand: 6,100
    • Sky On Demand: 14,600


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