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Love Island Brand Licensing Opportunity

Love Island Brand Licensing Opportunity

Brand Licensing gives permission to a client to align themselves with one of our shows through usage of the logo i.e Love Island

Unlike a sponsorship deal where we align the title sponsor with our own activity around a show, brand licensing allows the client to decide on where and when they want to use the show branding for their own marketing activity outside of VMTV platforms.

What can a brand license be used for?

  • Websites 
  • PR – explicit partnership terminology
  • App
  • Experiential
  • On pack
  • Point of sale
  • Comms and marketing
  • CRM, newsletters
  • Live social commentary
  • Use of brand with influencers

The agreement is valid for 1 month either side of the show. 4 months in total.

Categories Available: 

  • Travel / Airline 
  • Sporting Retail 
  • Drinks 
  • Smartphone 
  • Skincare / Tanning 
  • Hair Care 
  • Telco 
  • Health Food 


Gold Package Includes - €75,000

  • Website
  • PR
  • App
  • Experiential
  • On Pack
  • Point of Sale
  • Direct mail
  • CRM/Newsletters
  • Social media
  • Live Social commentary
  • Influencers


Platinum Package - €100,000 

Gold Package + Usage of assets on TVC

For more information please contact clientsolutions@virginmedia.ie or your agency rep.