Virgin Media Player

What is Virgin Media Player?

Virgin Media Player is available across mobile, desktop, tablet and Virgin Media set top boxes with a wide range of content for people to enjoy. Virgin Media Player has over 400,000 average monthly users*, with our primary audience being adults 25-44. (*2020 full year)

Virgin Media Player content includes catch-up of all the main programmes found on Virgin Media Television channels, as well as a large selection of exclusive online only content including binge-worthy box sets. Viewers can also watch VMTV programmes live on Virgin Media Player.

What are the advertising options on Virgin Media Player?

Ads run as pre-roll or mid roll on Virgin Media Player content, and can be 10”, 20” or 30” in length. Ads can also be targeted to specific shows. We are also working on some exciting new advertising opportunities and specific audience targeting options which we are rolling out later in 2021.

Sponsorship opportunities are also available on Virgin Media Player.

I don’t have an ad. What should I do?

No problem! We offer a full creative and production service if you don’t have an ad. Our very own in-house creative agency, Red Hot Creative, can offer you a full 360 degree service and deliver effective ad copy that works for your brand, and ultimately your prospective customers.

VOD Booking Process

To book in a VOD campaign for the Virgin Media Player we need the below information:

• Advertiser

• Campaign Name

• Billing agency

• Start Date

• End Date

• Budget

• CPM

• Impressions

• Copy Length

• Platform: Player/STB/Pause Ad’s

• Strike weights (is there any breaks – offline e.g., 3rd – 7th March)

• Include if there is any specific targeting in comments e.g., Targeting programme selection/ time targeting

For agencies, all bookings need to be sent through Caria and any direct clients can book in via email including the above information.

All copy needs to be sent to spec Via IMD/Adstream.

VOD Spec

For more information or if you have any questions on the above, please contact us clientsolutions@virginmedia.ie.

Sponsorship Opportunities

Sponsorship of rails on the Player
There is a new opportunity where brands can sponsor a rail of content on the Virgin Media Player.

These rails can be created bespoke to suit a brands campaign such as ‘Love is in the air’ which was created for Valentine’s Day and was filled with specific content. The sponsorship will consist of a brands colour around the shelf including the logo ‘sponsored by ‘your brand’. The brand will also receive 10” stings pre-roll ahead of the unsponsored content within that rail.

There are also a range of different boxsets available for sponsorship on the Virgin Media Player such as drama boxsets, Love Island etc.

Cost - €40,000 per month.

Digital Opportunities

Pause Ads
Pause ads are a new to market initiative. When content is consumed on the VMTV Player and paused, after 4 seconds, viewers are served a static billboard ad. The pause ad opportunity allows clients to advertise their brands when a user pauses the content. Clients can have up to Impressions and clicks can be tracked via a third party 1x1 tracking pixel and a click redirects images on rotation as part of the one campaign. This is currently only available on Desktop.

• A click through URL will bring the viewers to the brands chosen site.

• Click & Impressions Trackers (1x1’s)

• The minimum spend is €1,000

• €40 CPM

Pause Ad Specs

• Dimensions: 640x360 (no smaller)

• Max: 900x500

• File Type: GIF, JPG or PNG