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This Morning - Now Available for Sponsorship

This Morning - Now Available for Sponsorship

Viewers' favourite This Morning with Holly Willoughby and Phillip Schofield is available to sponsor from the 1st of January 2022. 

This Morning airs weekdays from 10am-12:30pm on Virgin Media One.

  • The show reaches on average 369k individuals on a weekly basis
  • It is the No.1 viewed programme in its slot for Adults 15+, Adults 15-34, Adults 25-44, Hskprs w/kids, Adults ABC1 and Women 15+
  • Averaged a 22% share for Hskprs w/kids and a 24% share for Adults ABC1 and Women 15+
  • This Morning profiles 65% better for Hskprs w/kids versus TV norms
  • 68k streams on catch up Virgin Media Player across the full year of 2020


The sponsorship package includes;

  • 2 x 10” stings top and tail of each show
  • 2 x 5” stings at either side of the centre breaks
  • 10” preroll ahead of live stream and catch up on the VM Player
  • 5” sting on all promos over 30” in length
  • A logo on all promos under 30” in length


€250,000 for 12 months, €130,000 for 6 months, €70,000 per quarter

Production of stings is not included. 


For more information contact - clientsolutions@virginmedia.ie or your agency rep.