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Love Island Commercial Opportunities 2022

Love Island Commercial Opportunities 2022

Love Island Commercial Opportunities 

Love Island Spot Packages

Full spot package - €110,000, One 30” spot in each episode based on 49 episodes. 

Half spot package - €60,000, One 30” spot in 24 episodes. Does not include the opening or final episode. 

+25% PIB, +25% Break Selectivity. 

One 30” spot - €4,000

One spot in the opening or final episode - €6,000

VOD Packages and Pause Ad Packages

VOD Packages:

Min spend is €5,000 for Love Island access and the packages available up to €30,000. 

FIB/LIB +25%

Love Island 2022 Packages

Spend

Imps

Bonus Imps

CPM

Total Imps

€5,000

178,571

20,000

€28

198,571

€10,000

357,143

40,000

€28

397,143

€20,000

714,286

70,000

€28

784,286

€30,000

1,071,429

100,000

€28

1,171,429

Booking recieved through Caria and highlight that it is a Love Island Package. 

We will also require hosted copy and 1x1 tracking tags for this too. 

Copy & Instructions:

  • Hosted copy’s and 1x1 tracking tags(click & impression trackers) to be supplied. Tracking can be done internally if preferable.
  • Please send all copy’s via -  IMD Peach: Virgin Media Player Ireland  OR Adstream: Virgin Media Player.  
  • Resolution: 1920x1080 or 1280x720.

Email any copy/instruction queries to adopsire@virginmedia.co.uk

Pause Ad Packages: (Desktop & Catch Up only)

Min spend is €2,500 for Love Island access and the packages are available up to €10,000.

Pause Ads also to be booked in using Caria, select Pause Ad as station and also highlight that it is a Love Island Package in the comments on Caria.

Love Island 2022 - Pause Ad Packages

Budget

Impressions

Bonus Impressions

CPM

Total Impressions

€2,500

78,125

10,000

32

88,125

€5,000

156,250

20,000

32

176,250

€10,000

312,500

40,000

32

352,500

Copy & Instructions:

  • Click URL (the page the advertiser wants to bring users to)
  • Click & impressions trackers (1x1s)
  • Assets (5 standard) – GIF, JPG, PNG

Email any copy/instruction queries to adopsire@virginmedia.co.uk

VOD Specifications on Virgin Media Player

3rd Party Served VOD:
VAST Tags accepted. All Ad Tech Vendors must be declared
and IAB TCF 2 approved.
(Please Note: Tracking issues should be flagged within 48 hours of going live)
No audience or viewability tracking
No Creative switches-all creatives approved prior to going live
No Wrappers
No VPAID or VPAID adapters. VPAID will be blocked at Set Up
MP4 & WebM Files only

Bitrate:
- Lowest: 320x180, 128 kbps video, 24 kbps audio
- Highest: 1024x576, 720 kbps video, 128 kbps audio
• Maximum of 2 referrals. No switch without prior approval.
• Rapid response time. Tags causing timeouts will be deactivated.
• All Creatives are subject to Virgin Media Television final approval
• No Geo restriction or frequency capping to be applied at tag level.
• Applied by Virgin Media Television at campaign setup.

Hosted Creative VOD:
Video Codec: H.264 Baseline or main profile
Container: MP4 or MOV
Frame Rate: 25 fps
Aspect Ratio: 16:9
Resolution: 1920x1080 or 1280x720
Bitrate: Max: 10Mbps (10,000 kbps)
Audio Codec: AAC-LC (Stereo only)
Audio Level: Must not exceed - 12db

VOD creatives to be delivered via IMD or Adstream -details available on request
Virgin Media Set Top Box requires unique creative specs.
These are managed with Peach & Adstream.

Pause Ad Specifications on Virgin Media Player
Desktop only
Dimensions: 640x360 (no smaller) Max: 900x500
File Type: GIF, JPG or PNG
Impressions and clicks can be tracked via a third party 1x1 tracking pixel and a click redirect.