Opportunity
Love Island Commercial Opportunities 2022
7th April, 2022
Love Island Commercial Opportunities
Love Island Spot Packages
Full spot package - €110,000, One 30” spot in each episode based on 49 episodes.
Half spot package - €60,000, One 30” spot in 24 episodes. Does not include the opening or final episode.
+25% PIB, +25% Break Selectivity.
One 30” spot - €4,000
One spot in the opening or final episode - €6,000
VOD Packages and Pause Ad Packages
VOD Packages:
Min spend is €5,000 for Love Island access and the packages available up to €30,000.
FIB/LIB +25%
|
Love Island 2022 Packages |
||||
|
Spend |
Imps |
Bonus Imps |
CPM |
Total Imps |
|
€5,000 |
178,571 |
20,000 |
€28 |
198,571 |
|
€10,000 |
357,143 |
40,000 |
€28 |
397,143 |
|
€20,000 |
714,286 |
70,000 |
€28 |
784,286 |
|
€30,000 |
1,071,429 |
100,000 |
€28 |
1,171,429 |
Booking recieved through Caria and highlight that it is a Love Island Package.
We will also require hosted copy and 1x1 tracking tags for this too.
Copy & Instructions:
- Hosted copy’s and 1x1 tracking tags(click & impression trackers) to be supplied. Tracking can be done internally if preferable.
- Please send all copy’s via - IMD Peach: Virgin Media Player Ireland OR Adstream: Virgin Media Player.
- Resolution: 1920x1080 or 1280x720.
Email any copy/instruction queries to adopsire@virginmedia.co.uk
Pause Ad Packages: (Desktop & Catch Up only)
Min spend is €2,500 for Love Island access and the packages are available up to €10,000.
Pause Ads also to be booked in using Caria, select Pause Ad as station and also highlight that it is a Love Island Package in the comments on Caria.
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Love Island 2022 - Pause Ad Packages |
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|
Budget |
Impressions |
Bonus Impressions |
CPM |
Total Impressions |
|
€2,500 |
78,125 |
10,000 |
32 |
88,125 |
|
€5,000 |
156,250 |
20,000 |
32 |
176,250 |
|
€10,000 |
312,500 |
40,000 |
32 |
352,500 |
Copy & Instructions:
- Click URL (the page the advertiser wants to bring users to)
- Click & impressions trackers (1x1s)
- Assets (5 standard) – GIF, JPG, PNG
Email any copy/instruction queries to adopsire@virginmedia.co.uk
VOD Specifications on Virgin Media Player
3rd Party Served VOD:
VAST Tags accepted. All Ad Tech Vendors must be declared
and IAB TCF 2 approved.
(Please Note: Tracking issues should be flagged within 48 hours of going live)
No audience or viewability tracking
No Creative switches-all creatives approved prior to going live
No Wrappers
No VPAID or VPAID adapters. VPAID will be blocked at Set Up
MP4 & WebM Files only
Bitrate:
- Lowest: 320x180, 128 kbps video, 24 kbps audio
- Highest: 1024x576, 720 kbps video, 128 kbps audio
• Maximum of 2 referrals. No switch without prior approval.
• Rapid response time. Tags causing timeouts will be deactivated.
• All Creatives are subject to Virgin Media Television final approval
• No Geo restriction or frequency capping to be applied at tag level.
• Applied by Virgin Media Television at campaign setup.
Hosted Creative VOD:
Video Codec: H.264 Baseline or main profile
Container: MP4 or MOV
Frame Rate: 25 fps
Aspect Ratio: 16:9
Resolution: 1920x1080 or 1280x720
Bitrate: Max: 10Mbps (10,000 kbps)
Audio Codec: AAC-LC (Stereo only)
Audio Level: Must not exceed - 12db
VOD creatives to be delivered via IMD or Adstream -details available on request
Virgin Media Set Top Box requires unique creative specs.
These are managed with Peach & Adstream.
Pause Ad Specifications on Virgin Media Player
Desktop only
Dimensions: 640x360 (no smaller) Max: 900x500
File Type: GIF, JPG or PNG
Impressions and clicks can be tracked via a third party 1x1 tracking pixel and a click redirect.
