Call Out for Live Music Programmes

Call Out for Live Music Programmes

Ahead of the BAI Sound & Vision Fund focused on live music broadcasting projects, Virgin Media Television is looking for programming that supports the live music sector.  


Virgin Media Television is interested in music programmes with a broad appeal that present innovative and creative opportunities to engage a wider audience across platforms. The target audience is 18- 35. An on-screen gender balance will be a requirement for the project.


For those submitting ideas, a track record in music and entertainment programming is essential.

The BAI Guidelines for this round are yet to be announced but please see below points from previous rounds, as a guide:


The BAI is calling for submissions in support of high-quality programmes relating to Irish culture, heritage and experience that help address challenges currently faced by the live music sector in Ireland. For this funding, the BAI is putting a particular focus on projects across all formats, genres and eligible broadcasters that can demonstrate they will assist in providing a platform for music industry professionals that predominately work in the live music sector. 

Sound & Vision 4 is a broadcast funding support scheme and all applications submitted for this Live Music Sector initiative must adhere to this requirement of the scheme. In this regard, funding is available for broadcast content on Irish eligible broadcasters across radio and television, which serve Irish audiences. In order to assist potential applicants, cognisant that this initiative is new, some examples of potential eligible applications are set out below.

Please note, that this list is for indicative purposes only and does not purport to be exhaustive and/or predetermine the eligibility of an actual application submitted to the round.

Examples of eligible applications which would potentially fulfil the objectives of this particular round, namely to help address challenges being faced by the live music sector, as well as fulfilling the overall objectives of the BAI and the Sound & Vision 4 broadcast funding scheme include:

1) A programme of live music performance/s by musician/s or band/s, which also features interviews and conversations with the artist/s.

2) Bringing artists from around the country together to a central venue or venues, for a themed concert.

3) A collaborative broadcast featuring performances in a variety of well-known, intimate venues around the country.

4) A documentary style look at the contemporary live music sector in Ireland and how it has been affected by the Covid pandemic.

5) A specially commissioned performance to be broadcast as part of virtual celebration of Irish culture.



Virgin Media Television submissions must meet the criteria as set out in the Virgin Media Television Commissioning Guidelines.

All applications should be submitted through the Commissioning Portal.


PLEASE NOTE: Deadline for submissions is Friday 20th May 2022. 


Note to Producers:

Eligible Submissions: Virgin Media Television is currently inviting submissions from Producers or Production Companies only at this time. If you are not a producer or submitting through a production company, and have a general query, feel free to contact


Re-submissions: Producers or production companies that have recently submitted ideas to the portal are invited to review the call out document and new guidelines, and revise their ideas based on this.

In addition to new ideas, producers and production companies are welcome to revise their previous submissions if they feel they may be applicable to our call out. In this instance we would ask that these re-submissions be clearly labelled as ‘re-submission - revised for call out'.


For more information about submissions visit the Commissioning section of the Virgin Media Television website.

More Commissioning Updates


Fri, 1 March 2024

Virgin Media Television seek bold new Drama, Fact Ent and Factual series to support for the Coimisiún na Meán Sound & Vision round 53.

View More.

Submit a proposal for Virgin Media Discovers 5 in partnership with Screen Ireland.

Mon, 12 February 2024

Virgin Media Discovers 2024 Competition in partnership with Fís Éireann/Screen Ireland and with the support of the Dublin International Film Festival is now open for submissions from new, emerging / established filmmakers, writers, and content creators.

View More.

VMTV CALL FOR SUBMISSIONS for Coimisiún na Meán’s Sound and Vision Funding Scheme Autumn 2023

Wed, 20 September 2023

VMTV seek compelling new Fact Ent and Factual series to support for the next Coimisiún na Meán Sound & Vision round.

View More.


Mon, 27 March 2023

VMTV seek compelling new Drama, Factual and Fact Ent series to support into the next BAI Sound & Vision round.

View More.

Submit a proposal for Virgin Media Discovers in partnership with Screen Ireland

Tue, 21 February 2023

Virgin Media are inviting submissions from Producers, Writers and Directors for the Virgin Media Discovers Short Film Competition

View More.


Mon, 26 September 2022

VMTV seek compelling new Drama, Factual and Fact Ent series to support into the next BAI Sound & Vision round.

View More.