What is Brand Licensing?
Brand Licensing gives permission to a client to align themselves with one of our shows through usage of the logo i.e., Love Island.
Unlike a sponsorship deal where we align the title sponsor with our own activity around a show, brand licensing allows the client to decide on where and when they want to use the show branding for their own marketing activity outside of VMTV platforms.
What can a brand license be used for?
PR – explicit partnership terminology
Point of sale
Comms and marketing
Live social commentary
Use of brand with influencers
The agreement is valid for 1 month either side of the show. 4 months in total.
Travel / Airline
Skincare / Tanning
We are currently selling Brand Licensing packages for Love Island.
Gold Package Includes - €75,000
Point of Sale
Live Social commentary
Platinum Package - €100,000
Gold Package + Usage of assets on TVC
For more information, please contact email@example.com or your agency rep.