In Programme Promotion (IPP)

IPPs (In programme Promotion) teamed with a Competition on Virgin Media One

Using VMTV’s Pixel Power technology, we will create an IPP that brings your brand to life in our programming. This disruptive creative will grab viewer’s attention as your brand comes across the screen while viewers watch their favourite TV programmes. The IPP will be seeded in specific premium entertainment in our schedule.

The 10” IPP will air once 2-3 times daily (subject to schedules). A 30” VT using your brands existing ad copy will be utilised to run a competition around the IPP’s in promotional airtime. This will prompt the viewer to watch out for your brand in show and then text to enter. The competition VT will air 3 times min per day.

Media Fee – €40,000

Production – €5,000

Click here to view an example.


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