3e REACHES 200,000 NEW HOMES WITH THE DIGITAL SWITCHOVER

TV3 GROUP RELEASE
IMMEDIATE: Tuesday 9th October 2012

3e is already the no.1. digital only channel in the country, with a bigger share of viewing than Sky1, E4, Sky Living and 200+ other digital channels

Irish audiences will have the luxury of another new Irish station when the Digital Switch Over occurs on October 24th 2012

Interviews are available on request

Ireland’s number one digital only channel is set to reap the benefits of the Digital Switchover when it will become available to approximately 200,000 more homes across the country on October 24th.

3e already has a strong presence on Irish televisions and has established itself as the number one digital only channel in the country, with a bigger share of viewing than Sky1, E4, Sky Living and 200+ other digital channels. But because 3e is only available on digital, up until now viewers using an analog system could not view the channel.

But from October 24th, 200,000 more homes can potentially tune in to 3e to view the best shows from around the world, and around the country including 3e’s flagship shows, fyi. and Uploaded, Family Guy, American Dad, The Cleveland Show, The Graham Norton Show, UEFA Europa League, The Big Bang Theory, Modern Family, 30 Rock and Conan to name but a few!

fyi. News Anchor Caroline Twohig, who has become known as the face of 3e, describes what the channel has to offer its new viewers: “3e mixes the best homemade content from TV3 with some of the funniest shows from abroad, not to mention 3e’s own produced news show, fyi. We will never be TV3 or RTE and I think younger audiences appreciate that, we offer an alternative with fresh new content and off the wall comedy."

Director of Broadcasting, Niall Cogley, said: “We are delighted that the magic of 3e will now be available in all Irish homes whether their receivers are cable, satellite or terrestrial. The rapidly growing popularity of the channel reflects the energy and resources that we have invested over the last couple of years to create such a strong schedule so it’s great that everyone in Ireland can now see it”.

Images have been sent to your picturedesk

ENDS

For further information:
Maureen Catterson/ Ciara Byrne
TV3 PRESS OFFICE
+353 1 419 3430/ 329
+353 87 7800 737/ +353 87 319 9732
Maureen.catterson@tv3.ie
Ciara.byrne@tv3.ie
publicity@tv3.ie
www.tv3.ie

NOTES TO EDITOR:

fyi.
A new information show for a new world, fyi. brings you everything you need to know from home and abroad, whether it’s on the streets or on the web. Caroline Twohig and Paul Walsh deliver web and internet stories, top downloads, showbiz news, sport and international news, along with the best of Irish content. Available 24/7 online on Facebook and Twitter – fyi. brings information into the 21st century with a fresh, young and independent view on the world and a new style of news for Ireland.

Uploaded
Gordon Hayden brings us the best videos from the weird wide web including the funniest fails, most mesmerising stunts and the cutest animal clips. With only 30 minutes to bring you all of the best clips that the internet has to offer, be prepared for a jam-packed helping of worldwide weirdness!

Biogs

Caroline Twohig , fyi. News Anchor
Caroline Twohig is the Anchor of 3e’s prime time news and entertainment show fyi. She heads up the show and is joined by sports anchor Paul Walsh on the live show with goes to air at 6 every weekday on 3e. Caroline has featured on several TV shows as a panellist or commentator, including Vincent Browne, Midday, TV3 Celeb Documentaries, and Xpose. Caroline now has a weekly slot on The Morning Show with Sybil and Martin doing a web review segment. Before landing the role on fyi., Caroline worked as a freelance radio news Anchor in Q102 while also working as an Associate Producer on TV3’S 5.30 News. She has also worked as a researcher for TV3’s breakfast show Ireland Am and as a Froward planner for the TV3 Newsdesk. Caroline has a degree in television production after studying at Cholaiste Dhulaigh and the University of Wolverhampton. Caroline’s first job was with Octopus Productions in London and after satisfying her urge to travel, but she has been working in TV3 for almost 8 years now.

Paul Walsh, fyi. Sport
Paul is from Clonbur in the sports mad county of Galway. He will be bringing you the top sports stories from Ireland and beyond. After studying in Ballyfermot, Paul got his first break in TV3 as a production assistant and hasn’t looked back since! Paul has been with TV3 since 2005 working his way up the ranks of the sports department, including stints on GAA Championship Live and UEFA Champions League. His favourite team is Spurs, who he has followed (without much to shout about!) since the signing of Jurgen Klinsmann.