TV3 INTRODUCES NEW ON-AIR BRANDING AND A NEW IDENTITY FOR CHANNEL 6

On Monday January 5th 2009 both TV3 and Channel 6 unite with a new identity marking the expansion of the biggest commercial broadcaster in the country.

Following TV3's acquisition of Channel 6 in late 2008, this move sees the two channels revamped and positioned as complementary in both programming and scheduling. The new brand identity has evolved to link the three channels that now make up the TV3 group - TV3, 3e and TV3.ie.

The new look for TV3 will appear for the first time during the first ad break of the News at 5.30 on January 5th 2009.

The new 3e channel will be on-air from early morning on January 5th.

TV3
The latest branding for TV3 is a strong, confident expression of what the channel stands for - a contemporary, indigenous channel which will stand out in an increasingly busy digital media environment. It reflects a channel that has come of age in the last 12 months, with strong home produced content and ground breaking documentary strands, including Dirty Money (302,000/22.1 share), Me and the Big C (175,000/11.9 share), The Apprentice (281,000/18.0 share), Nightly News with Vincent Browne (91,000/9.8 share), Xposé (78,000/7.8 share) and the GAA Championship when over 1.9 million viewers tuned in to the ten games. In 2008, TV3 remained the second most watched channel in Ireland, posting an 11.9% share for Adults15+ and registering an audience share 11% higher than its nearest rival. TV3 ended the year on a high with Saturday December 13th being the strongest performing day of 2008 with a 19.3% Adult15+ share, making TV3 the most watched station in Ireland. (*Figures based on series average for Individuals)

3e
3e is the new name for Channel 6 - the ‘e' stands for entertainment. It is a sibling channel strongly aligned with TV3 through its programming and scheduling. The focus of 3e is on pure entertainment, reflected in the bright, jovial personality of the channel. It offers viewers a unique opportunity to see their favourite programmes on an Irish channel. The most popular programmes such as Sex and the City, Heroes, CSI and The Sopranos will remain but the schedule will be refreshed ensuring that TV3 and 3e are fully complementary combining unique and originated programming with a blend of popular drama, comedy and entertainment shows.

3e will also offer TV3 follow-on programming and extra entertainment programming such as The Apprentice: You're Fired, The Xtra Factor and I'm A Celebrity Get Me Out of Here Now! Over the next twelve months the 3e schedule will develop in parallel with TV3's to offer the best slate of commercial broadcasting across two channels.

Background
Over the past ten years TV3 has evolved from a single free to air channel to a successful suite of digital media services, beginning with the acquisition of Channel 6 last summer and followed by the launch of the award winning website, www.tv3.ie in October 2008. Since TV3 first went on air, both the television market and audience viewing habits have changed significantly with the arrival of numerous channels across the digital spectrum. While people are watching more television they are also watching more channels making it difficult to build loyalty. The combined proposition of TV3 and 3e creates the strongest offering for Irish television audiences and their entertainment needs.

Both will be supported by the award winning website, TV3.ie, which offers catch-up programming, up-to-date News and Sport and entertainment.

David McRedmond, Chief Executive of TV3 Group, said:

"The creation of a single brand across TV3, the new 3e and TV3.ie marks a coming-of-age as TV3 migrates from a single old terrestrial channel to become a broad-based indigenous digital broadcaster. The employees of TV3 and its shareholders have worked hard to deliver this strategy, and we now look forward to the support of the Government and the Regulator to deliver growth in a difficult market."

Ben Frow, Director of Programming, TV3 Group, said:

"The TV3 group gives us a further opportunity to offer Irish viewers even more great programmes with its mix of familiar favourites, follow on shows, extra programming and unique, originated series. 3e promises to be a one stop shop for the best in entertainment and drama."

Please find attached files of the new TV3 and 3e logos in various formats. Also attached is a video file of the animated TV3 and 3e logos as they will appear on screen from January 5th 2009.

For further information:   TV3 Press Office +353 1 419 3426 / 36 / 30 Deirdre Walsh +353 86 836 1444 publicity@tv3.ie www.tv3.ie