For further information:
Louise Zayed
Senior Press Officer
Tel: +353 1 419 3428
louise.zayed@tv3.ie
Kevin Shore
Press Officer
Tel: +353 1 419 3387
kevin.shore@virginmedia.ie
publicity@tv3.ie
TV3 Group up 26% on last year for Christmas week (24th – 28th Dec) with TV3 showing a significant gain of 17%
3e also had a strong performance with its share of viewing increasing by 46%
RTE Group ratings decreased -8% with RTE1 recording the most significant decline of -15%
Big winners included Irish originated content ‘Brendan Grace: Live from Castlebar’, Irish classic ‘The Snapper’ alongside big entertainment series and movies including ‘Downton Abbey Christmas Special’, ‘Forrest Gump’ and ‘The Shawshank Redemption’
It was a cracker of a Christmas for TV3 with the Group (TV3, TV3+1, 3e) recording an overall increase of 26% (10.3% v 13%) for the Christmas 2014 period (24th-28th December). TV3 alone increased its share of viewing by 17% compared with the same period last year (7.8% v 9.1%) while 3e also had a very strong performance with its share of viewing increasing by 46% (2.5% v 3.6%).
The big winners for TV3 included Irish originated content Brendan Grace: Live from Castlebar, Irish classic The Snapper alongside big entertainment series’ and movies including the Downton Abbey Christmas Special, Forrest Gump and The Shawshank Redemption.
The Group increase compares favourably against RTE, which saw its Group share decrease by 8% to 27% from 29.5% and more specifically RTE1’s share plummet by 15% (21.5% to 17.4%).
The latest figures are encouraging for TV3 as it approaches 2015 and prepares to launch a host of new originated content including its brand new soap Red Rock which premieres on Wednesday 7th January. New programmes launching on TV3 in the New Year include a new hour long six-part series of The Restaurant, a new game show called The Algorithm hosted by Ray Foley, the TV premiere of The Guarantee featuring Peter Coonan, the highly anticipated second series of the BAFTA Award winning dramaBroadchurch alongside new Irish series’ Ireland’s Oyster Clanand Donal MacIntyre: Breaking Crime.
**Source: (Nielsen Tam / All Day Viewing Share / Adults 15+ / Live + Vosdal 24TH – 28TH December 2014 v 2013)
ENDS
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