Ryanair signs up to major commercial partnership with TV3 Group.

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IMMEDIATE

 

Ryanair signs up to major commercial partnership with TV3 Group

 

Michael O’Leary fronts TV commercial for the first time to launch new customer-friendly offers.

 

New Ryanair commercial is shot in TV3’s Sony HD Studio and fully produced by TV3

 

New Ryanair campaign launches with a 60 second spot in the mid-break of Coronation St. on Wednesday (15th January)

 

Tonight saw the launch of a new customer focused advertising campaign from Ryanair. Europe’s favourite low fares airline has partnered with TV3 Group in a new campaign which will run across both TV3 and 3e. To kick start the campaign, Ryanair took off with a special 60 second spot in the mid-break of Coronation Street on Wednesday evening.

In a first for the airline, Ryanair chief Michael O’Leary has a starring role in the ad campaign. Speaking directly to the viewer, O’Leary promises lower fares, a free second carry-on bag, and allocated seating from February 1st as well as new family and business products to come. O’Leary also welcomes Ryanair’s new and improved website and reveals further improvements are on its way, including mobile boarding passes and a new Ryanair app and thanks viewers for flying with Ryanair.

A new 30 second ad, which was shot and produced in TV3’s Sony HD Studio in Ballymount will be supported with a full “3SIXTY” approach utilising TV3’s various platforms, including digital activity across TV3’s catch up service 3PLAYER and second screen companion app ShowPal.

The campaign will also feature a weekend takeover which will see Ryanair stings on all TV3 and 3e programmes excluding those already sponsored. There will also be a number of promotional cross show giveaways across Ireland AM, Midday and Late Lunch Live, giving viewers the chance to win great getaways courtesy of Ryanair.

Speaking on the partnership, Michael O’Leary, Chief Executive of Ryanair, said:

“We are very excited at these significant improvements to our industry leading customer service and are pleased to partner with TV3 to outline these changes to our Irish customers. We are listening and responding to our customers so that they can continue to expect low fares and on-time flights, but can now enjoy reduced bag and boarding card fees, a free second carry-on bag, an easier to use website, quiet flights and allocated seating from 1st February, with further improvements to be rolled out over the coming weeks and months.”

 

Pat Kiely, TV3 Group Commercial Director, said:

“It is great to be able to showcase Ryanair’s new offers in such an impactful and concentrated way using all of TV3 Group platforms. Providing the advertising production facilities to bring this campaign to life is also a major step for the business. Working with such a like-minded brand like Ryanair has been a fantastic experience as well as great fun! We will watch Ryanair’s progress over the coming months with great interest.”    

Ryanair’s new ad campaign on TV3 is one of a number of steps the airline is taking to highlight its new and improved customer friendly approach. The ad campaign will run for two weeks, from 15th January up to 29th January.        

 

Images are available on request and will be sent to your picture desks

ENDS

For further information

Sharon McHugh 
Head of Press & Publicity

087 922 4143

publicity@tv3.ie                        
www.tv3.ie

 

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NOTES TO EDITOR

 

About TV3 / 3 Studios

Launched in 1998, TV3 is the largest commercial channel in Ireland with an 11% market share for Adults 15+, reaching over 2.6 million individuals each week and over 3.6 million individuals each month. TV3 has a bigger market share for Adults 15+ than BBC1, UTV, Channel 4 and Sky 1 combined. Today, TV3 Group has firmly established itself as the leader in TV entertainment in Ireland.

 

The development of the brand new Sony HD Studio has allowed for the production of bigger formats and even better content for distribution – giving scope for greater impact in the international market.  

 

Recent commissions include Keith Barry: Brain Hacker,TV3’s new soon to air game show; The Lie, hosted by Jonathan McCrea, Tonight with Vincent Browne, Celebrity Apprentice: You’re Fired!, Factomania (360 Productions – a BBC Worldwide format), Tyrone Production’s School Around The Corner as well asTV3’s new ShowPal™ commercial.

Further commissions due to film in TV3’s Sony HD Studio include more new entertainment shows called Pressure Point and Algorithm as well as a new dating show called Fact or Fancy. TV3 are also currently in discussions with a number of shortlisted production companies in relation to a proposed new drama serial, planned for 2015. 

 

About Ryanair

Ryanair is Europe’s favourite low fares airline, operating more than 1,600 daily flights (over 500,000 per year) from 64 bases, across 1,600 low fare routes, connecting 186 destinations in 30 countries and operating a fleet of over 300 new Boeing 737-800 aircraft. Ryanair has recently announced firm orders for a further 175 new Boeing aircraft, which will be delivered between 2014 and 2018. Ryanair currently has a team of more than 9,000 highly skilled professionals, will carry over 81 million passengers this year and has an outstanding 29-year safety record.