XPOSÉ MAGAZINE PROVES A MASSIVE SUCCESS FOLLOWING ITS FIRST ROUND OF ABC RESULTS

TV3 GROUP RELEASE
IMMEDIATE: Thursday 28th March 2013

The all new Xposé magazine sells 21,000 copies, making it the 5th highest circulating magazine in its category after just one edition

Magazine will launch completely interactive, rich – content digital version from April

Xposé Magazine, a joint initiative between TV3 Group and Zahra Media Group, has proven to be a phenomenal success following its first round of ABC results, revealing that it has sold 21,000 magazines in its first edition.

Ireland's newest monthly glossy, which brings readers past the velvet rope and closer to the stars with exclusive behind the scenes content, is a brand extension of the hugely popular TV3 show Xposé, which reaches over 770,000 viewers every week.

Showcasing the latest catwalk looks; style tips from leading industry experts and how to get that A-List look on a budget, Xposé Magazine offers a unique reading experience unlike any other Irish magazine.

The total average circulation from January to December 2012 was an impressive 21,062, making it the 5th highest circulating magazine in its category and the 8th highest circulating magazine in Ireland. FIPP research shows that when combined with TV, magazine advertising increases brand awareness by 53% and purchase intent by 44%. Advertising in both the show and the magazine extends the campaign and allows viewers to enjoy the content in further depth and at their leisure – people spend on average 54 minutes reading a magazine. A digital edition was launched simultaneously to the printed version, making it possible for readers to enjoy the magazine on the go, while also linking directly to interviews and clips that were previously on air.

The digital edition will be upgraded in April to offer a completely interactive, rich-content version, making this the first time in Ireland that a brand has been extended in this way and giving readers and viewers a completely unique experience.

TV3 Marketing Director, Deirdre Macklin said: “We are delighted with the success of Xposé magazine. To sell 21,000 copies in the first edition, rivalling long standing competitors in its class, is a fantastic achievement that bodes well for the future. We’re looking forward to the launch of the new, interactive digital version that not only offers a richer experience for our readers, it also provides a wealth of unique and interesting opportunities for our advertisers.”

Managing Director of Zahra Media Group, Gina Miltiadou said: “Xposé is a strong brand with a loyal audience, so it made perfect sense to extend the show into a magazine – giving viewers more of the content that they love, and more. The digital edition seamlessly bridges the content between the printed magazine and the television show by allowing subscribers to access additional video content on 3player for the articles they are reading. The impressive ABC audit result proves that consumers have a real appetite for this kind of joined up media.”

Please find audit numbers attached Images have been sent to your picturedesk

ENDS.

For further information:
Ciara Byrne / Emma Lynam
TV3 PRESS OFFICE
+353 1 419 3329 /428
+353 87 319 9732/ +353 85 1547013
Ciara.byrne@tv3.ie
Emma.lynam@tv3.ie
publicity@tv3.ie
www.tv3.ie