TV3 and CMRF, launch ?#Kiss4Crumlin? campaign.

TV3 GROUP RELEASE

FOR IMMEDIATE RELEASE: Monday 24thNovember, 2014.

 

TV3 and CMRF, launch ‘#Kiss4Crumlin’ campaign.

 

TV3 presenter Colette Fitzpatrick launched the fundraising initiative with her son Milo and daughter Olivia.

 

‘#Kiss4Crumlin’ asks people to take a video or picture of themselves kissing someone or something close to their heart and post to social media.

 

To support the ‘#Kiss4Crumlin’ campaign, TV3 and the CMRF conducted a survey revealing some interesting results.

 

Of the 500 people who took part, an impressive 43% said they would most like to kiss Leo Varadkar with Deputy Leader of Sinn Fein Mary Lou McDonald coming a close second with 20%. 86% of Irish people would prefer to kiss Bryan Dobson over Vincent Browne.

 

“Pucker up!” and donate to #Kiss4Crumlin by posting your kiss and texting ‘KISS’ to 50300.

 

TV3 and its official charity, The Children’s Medical & Research Foundation (CMRF), today launched the ‘#Kiss4Crumlin’ campaign, to raise awareness and some much needed funds for Our Lady’s Children’s Hospital, Crumlin.

 

The fundraising initiative was ‘kissed off’ with TV3 news presenter Colette Fitzpatrick accompanied by the two closest people to her heart, her 4-year-old son Milo and 2-year-old daughter Olivia.

 

‘#Kiss4Crumlin’ will primarily run as a social media campaign where people will take a video or picture of themselves kissing someone or something close to their heart and post it on social media. To maximise awareness and reach people on a national scale, part of the campaign is to put forward at least three other people, encouraging them to “pucker up!” and to donate to #Kiss4Crumlin by texting ‘KISS’ to 50300. Each text will automatically donate €2 to The Children’s Medical & Research Foundation (CMRF).

 

The CMRF plays a key role in supporting the funding of Our Lady’s Children’s Hospital, Crumlin to deliver state of the art facilities, equipment, infrastructure, accommodation for families, and other special requirements and needs for some of Ireland’s sickest children.

 

The campaign will be supported across a number of flagship TV3 programmes, including Ireland AM, Xposé, Midday and Late Lunch Live with presenters such as Karen Koster, Anna Daly, Lucy Kennedy and Vincent Browne all taking part and sending their ‘Kiss for Crumlin.’ A number of other well-known faces have also got involved in the great cause, including Paul Potts, Jedward, Brian McFadden, Peter Coonan, Keith Duffy, Kevin Kilbane, Sharon Corr, a selection of GAA players, PJ Gallagher and Eric Lalor.

 

To support the ‘#Kiss4Crumlin’ campaign, TV3 and the CMRF conducted a survey revealing some interesting results. The survey asked 500 people in Ireland a series of questions about their kissing habits. Some of the questions asked were; “Who did you last kiss?” to which 23% answered “My Husband” but only 14% answered “My Wife!” “My Girlfriend” was the lowest with only 8% of people choosing this option. Another question was “What body part do you most like to kiss?” to which 79% said an obvious “lips” – a clear favourite amongst us Irish! When asked ”From the below list, which Irish politician would you most like to kiss?”, an impressive 43% said they would most like to kiss Leo Varadkar and Mary Lou McDonald came in a close second with 20% choosing her. When asked to choose between Vincent Browne and Bryan Dobson, 86% of people said they’d prefer to kiss Bryan.

 

The CMRF was recently shortlisted and selected by TV3 as its official charity due to its valuable work as the principal fundraising body for Our Lady’s Children’s Hospital, Crumlin and the National Children’s Research Centre, and its dedication to working to improve the quality of life of sick children throughout Ireland.

 

The current €2million shortfall in its fundraising target is a concern to the CMRF who need these funds to support Our Lady’s Children’s Hospital, Crumlin and The National Children’s Research Centre.

 

Commenting on the launch of TV3’s ‘#Kiss4Crumlin’ campaign, Colette Fitzpatrick said: “It was a no brainer for us. In the run up to Christmas we wanted to run an initiative which made people feel warm inside. One which people would find fun and enjoyable to participate in and give them a worthy excuse to pucker up for the ones they love, while also doing a good deed in the run up to Christmas.”  

 

Speaking about the fundraising initiative, Edel O’Malley, Director of Development at the CMRF said: “#Kiss4Crumlin is a wonderfully creative initiative and we at the CMRF are really excited about the campaign. The need for donations to sustain and improve the exceptional level of care at Our Lady’s Children’s Hospital, Crumlin is greater than ever and #Kiss4Crumlin will drive this as we move towards the Christmas period.”

 

For further information on CMRF and its fundraising activities, please visit http://cmrf.org.  For more on TV3, visit www.tv3.ie.

 

Remember to pass your kiss onto at least three other people telling them to “pucker up” and to donate to #Kiss4Crumlin by texting ‘KISS’ to 50300

 

See full list of survey results in Notes to Editor below

 

Imagery will be sent to your picture desks.

 

ENDS

 

 

For further information
Ciara Byrne – Press Officer – 01 419 3329/087 319 9732

Jean O’Donovan – Press & Publicity Assistant – 01 419 3428

Sharon McHugh – Head of Press & Publicity – 087 922 4143

publicity@tv3.ie                        
www.tv3.ie

 

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Notes to Editor:

 

Kiss for Crumlin - Survey Results

500 people were surveyed

 

Age

16-34                     30%       

35-54                     55%

 

55-79                     15%

 

 

Who did you last kiss?

 

1: My wife                              14%

2: My husband                     23%

3: My boyfriend                     18%

4: My girlfriend                      8%

5: A family member              19%

6: That would be telling…  18%

 

What body part do you most like to kiss?

1: Lips                                    79%

2: Nose                                  1%     

3: Neck                                   10%

4: Back                                   1%

5: Toes                                   0%

6: Other                                  9%

 

On what part of your body do you most like to be kissed?

1: Lips                                    51%

2: Nose                                  3%

3: Neck                                   32%

4: Back                                   3%

5: Toes                                   2%

6: Other                                  9%

 

How many kisses do you give out on average every day?

1: 0                                          13%

2: 1-3                                      46%

3: 4-6                                      17%

4: 7-9                                      5%

5: 10+                                     19%

 

From the below list, which Irish politician would you most like to kiss?

1: Bertie Ahern                     4%

2: Enda Kenny                     4%

3: Mary Lou McDonald        20%

4: Micheál Martin                 9%

5: Gerry Adams                     9%

6: Joan Burton                      3%

7: Michael Noonan              1%

8: Frances Fitzgerald          7%

9: Leo Varadkar                    43%

 

Which Irish Male celebrity would you most like to kiss?

1: Gabriel Byrne                   4%

2: Pierce Brosnan                13%

3: Michael Fassbender       28%

4: Colin Farrell                      15%

5: Aidan Gillen                     0%

6: Tom Vaughan Lawlor     1%

7: Peter Coonan                   3%

8: Peter O'Riordan               1%

9: Other                                  17%

10: Tommy Bowe                 10%   

11: Rob Kearney                  6%

12: Martin King                     1%

13: Jason Byrne                   3%

 

Which Irish female celebrity would you most like to kiss?

1: Georgia Salpa                  13%

2: Rozanna Purcell             80%               

3: Rosanna Davison           6%

4: Jennifer Maguire             13%

5: Glenda Gilson                  8%

6: Amy Huberman                31%

7: Nadia Forde                      7%

8: Sinead Desmond            2%

9: Gráinne Seoige               13%

 

What was your most memorable screen kiss of all time?

1: Clark Gable and Vivien Leigh – Gone with the Wind           11%

2: Johnny and Baby – Dirty Dancing                                           13%

3: Allie and Noah – The Notebook                                               10%

4: Lady and the Tramp – Lady and the Tramp                            16%

5: Harry and Sally – When Harry met Sally                                 3%

6: Vivian and Edward – Pretty Woman                                        10%

7: Molly and Sam – Ghost                                                              16%

8: Spiderman and Mary Jane – Spiderman                                18%

9: Jamal and Latika – Slumdog Millionaire                                 3%

 

Do you prefer eyes open or closed when kissing?

1: Open                                  15%

2: Closed                               85%

 

If you had to choose between the following to kiss - who would you pick?

1: Enda Kenny                     24%

2: Micheal Martin                 76%

 

If you had to choose between the following to kiss - who would you pick?

1: Vincent Browne               14%

2: Brian Dobson                   86%

 

If you had to choose between the following to kiss - who would you pick?

1: Amy Huberman                64%

2: Sharon Corr                      36%

 

*Number of answers for each question: 500

 

 

The Children’s Medical and Research Foundation

The Children’s Medical and Research Foundation (CMRF) is the principal fundraising body for Our Lady’s Children’s Hospital, Crumlin as well as the National Children’s Research Centre and is dedicated to working to improve the quality of life for this and future generations of sick children.

 

It plays a key role in supporting the hospital funding, to deliver state of the art facilities, equipment and infrastructure, accommodation for families and other special requirements and needs for some of Ireland’s sickest children.

 

In addition, the CMRF is the principle funder of vital paediatric research in Ireland through the research programmes at The National Children’s Research Centre (NCRC), a world class facility which provides state of the art laboratory facilities for investigation into the causes and treatments of childhood disease.

 

The Children’s Medical and Research Foundation needs to raise €12 million per year to fund the needs of Our Lady’s Children’s Hospital Crumlin and The National Children’s Research Centre.

 

About TV3

Launched in 1998, TV3 is the largest commercial channel in Ireland with an 11% market share for Adults 15+. The channel reaches over 2.6 million individuals each week and over 3.4 million individuals each month. TV3 has a bigger market share for Adults 15+ than BBC1, UTV, Channel 4 and Sky 1 combined.

 

TV3 Group remains Ireland’s only free-to-air national commercial broadcast company, a status which allows them to represent and provide for viewers independently and without vested interests. The network continues to differentiate itself through an emphasis on Irish and home produced programming, and in 2015 TV3 estimates that more than 50% of its current schedule will be produced in Ireland. The development of the brand new Sony HD Studio has allowed for the production of bigger formats and even better content for distribution – giving scope for greater impact in the international market.  

 

Today, TV3 Group has firmly established itself as the leader in TV entertainment in Ireland. While TV3 strikes the perfect balance between light hearted fun, home-grown daytime viewing and authentic original programming, its sister channel 3e, which was re-branded in 2009, targets a slightly younger audience. The station’s Adults 15-34 share is bigger than UTV, BBC2 and E4.