Weight Watchers announces it is CHANGING its name25th Sep 18 | News
Diet company Weight Watchers has decided to change it's moniker - but you will be pleased to know that it's nothing too radical!
The firm has adopted its new name this week: WW.
The change comes after they announced it is slimming down its name to WW in response to changing attitudes - with the company hoping to reflect its focus on overall health and wellness, and not just shedding pounds.
According to a statment issued by the long-running firm, the shortened (WW) name will run alongside the catchphrase: “Wellness that Works.”
The company's head of social media, Lauren Salazar, said:
"We've made the decision to lose the expression 'before and after' because our members' journeys are so much more about then than now.
A journey of health, with no beginning, middle or end."
Weight Watchers is now WW. We have a mission: to inspire healthy habits for real life—for everyone. We’ll always be the global leader in weight loss. Now we’re becoming the world’s partner in wellness. Learn more at https://t.co/DuomY4x81f & follow us at @ww_us #WellnessThatWorks pic.twitter.com/RYqWXSfRxW— ww (@weightwatchers) September 24, 2018