It's only mid-August and the madness has begun!

Retailers are already gearing up for the Christmas season, and no one is happy about it! Earlier in the week we saw Brown Thomas announce the official opening of their christmas store, whilst our favourite high-street retailer Penneys opened up their application process for christmas staff in the capital.

But it's Dunnes Stores who are the latest chain to leave customers flabbergasted with the arrival of their annual festive sweets and chocolate tins. 

However it's left a bad taste for some consumers:

You've got to be joking. pic.twitter.com/BQh6iEONqt

— TechBuzz Ireland (@techbuzzinfo) August 15, 2018

Someone just sent me a picture of boxes of Christmas Hero sweets in Dunnes ... its August 🙈🙈🙈#crazy #notchristmas

— Lorraine Higgins (@Lorrsworld) August 11, 2018