SuperValu set to launch Autism-friendly scheme in stores around the country

29th Nov 17 | News

With at least 50,000 families in Ireland with an autistic child, SuperValu are set to launch a brand new initiative to support those living with autism.

The store will launch autism-friendly trolleys in all stores and store maps will be developed to allow customers to pre-plan their visits.

The standardised beep sounds on tills will also be reduced in stores nationwide and staff will take e-learning modules to build up their awareness of autism.


Speaking at the launch Gary Cooper, CEO Middletown Centre for Autism said:

“I welcome the development of the inclusive environments that are being created in store for the autism community and commend the SuperValu team for their foresight and commitment to this world-class initiative.”

And SuperValu Marketing Director, Des O’Mahony added:

“We began this journey 18 months ago with Autism-friendly shopping times and the introduction of an Autism-friendly trolley in a small number of stores and the response was overwhelmingly positive.

“It was important for us to make sure that any next steps we took were the right ones to create a holistic support structure for families with Autism; that we were working to create a mind-set change as well as an infrastructural one.”