These 4 emerging fashion designers are going to be huge according to experts - get to know them now

17th Jan 18 | Beauty

The winners of the Fashion Scout Ones To Watch showcase have been announced.


Do you love being ahead of the style curve, always in the know about the hottest new designers before anyone else?

Well, listen up, because we’ve got some industry intel you’re going to love.

The winners of the Fashion Scout Ones To Watch Award for autumn/winter 2018 have just been announced, awarded to four up and coming designers that the judges believe have very bright futures ahead of them.

This year’s recipients – Kristel Kuslapuu, I Am Chen, Maddie Williams and Susan Fang – were chosen by a panel of six industry experts, winning the opportunity to showcase their designs during London Fashion Week AW18 in February.

But you don’t have to wait until then to find out what they’re all about. Here’s the lowdown on this year’s hotly-tipped Ones To Watch.

1. Kristel Kuslapuu

Estonian designer Kristel Kuslapuu has garnered several awards in her native country and was discovered by the Ones To Watch panel at Tallinn Fashion Week.

Tackling dark topics like social anxiety, trauma and phobia through fashion, her forthcoming collection is delivered with ‘self-irony’ and favours fuzzy textiles derived from alpaca, camel, goat and sheep skins.

“For me winning was a reassurance that I am at the right place doing the right thing,” Kuslapuu says. “The excitement of fulfilling one of your dreams is indescribable.”


171217 designmarket @kultuurikatel photography by Aleksander Kelpman

A post shared by Kristel Kuslapuu (@kristelkuslapuu) on Dec 16, 2017 at 5:16am PST

2. I Am Chen

Knitwear designer Zhi Chen hails from Hong Kong and studied in Shanghai and New York before completing a masters at London College of Fashion – the Ones To Watch catwalk show will be the first time she has returned to the UK since graduating.

Chen’s aesthetic is bright and playful, embracing new knitting techniques and unusual yarns while still being wearable.

3. Maddie Williams

This isn’t Maddie Williams’ first taste of the spotlight – when she presented her final collection at Graduate Fashion Week in June last year she scooped the Catwalk Textiles Award and the Dame Vivienne Westwood Ethical Internship Prize.

For her AW18 offering, the self-described ethical designer was inspired by a variety of history references from ancient fertility carvings to Art Brut, crafting striking avant-garde silhouettes from reclaimed materials.

4. Susan Fang

Central St Martins graduate Susan Fang is all about innovation. Her AW18 collection, called Airwave, is based around an entirely new air-weave technique that allows fabric to float, creating a “ceaseless illusion of wave between colour and form with the wearer’s natural body movement.”

Since graduating three years ago, Fang has been working at major fashion houses as well as developing her namesake brand and says she’s, “extremely excited for this amazing opportunity to showcase my label’s debut collection.”

© Press Association 2018