The 15 most Instagrammed fashion trends around the world in 2017

13th Nov 17 | Beauty

Women in Nigeria are loving off-the-shoulder tops and cropped trousers are big Down Under.

From high fashion runways to grunge street style there’s no denying that 2017 has seen a major comeback of Nineties attire – with puffer jackets, tassel earrings and logo tees.

But unlike the Nineties, today we have social media and with that comes an inherent compulsive need to share our outfits and looks online. This year alone the #ootd (outfit of the day) hashtag was used a staggering 18 million times on Instagram.

With so many of us sharing so much, we’ve unknowingly created a treasure trove of data, that specialist fashion brand Long Tall Sally have used to monitor the most popular trends of the year from different countries across the globe.

What they found was pretty enlightening so here are the most important trends according to what we’ve been sharing on Instagram this year.

1. U.K: the metallic shoe


In love💘 #metallicshoes #shinyloafers

A post shared by Chicca Pellegrini (@kikipresident) on Nov 1, 2017 at 2:37pm PDT

The metallic shoe started its fashion life on the catwalks of Celine and Lacoste and shiny shoes, boots and heels have been seen on the feet of many fashionistas across the country this year. Footwear in gold, silver, copper and every other metallic colour under the sun have been tagged 6,369 on Instagram.

2. South Korea: oversized sleeves

This year saw silhouettes and hemlines being adapted and altered in South Korea. The country loves oversized sleeves, from voluminous puffs to dramatic over-long cuffs, tagging the trend a massive 15,638 times.

3. Thailand: millennial pink

Is it baby pink? It most certainly isn’t! Millennials are known for changing the status quo and this year an enture new colour was created – Millennial pink. We don’t really care what it’s called, and we’re not even sure if a Millennial named it, but it’s pretty and with 15,411 posts, Thailand agrees too.

4. France: white tees

Surprisingly in France, home of the fashion capital of the world, it’s the humble white tee that came out as the most popular over the past year with 6,169 posts since January. Simple and chic, all you need to do is pair it with a pair of jeans and you’ve got yourself an Instagram-worthy outfit.

5. Japan: berets

Francophiles have been taking over the streets of Japan, with 3,259 colourful berets being tagged on Instagram by Japanese fashionistas.

6. Italy: belted coats

Italy saw 7,650 uses of hashtags around sophisticated belted coats. And its not the only country having a fashion moment for outerwear – Sweden, USA and Denmark all saw coats and jackets as their most popular item of the year on Instagram.

7. Sweden: puffer jackets

Sweden seems to be a little more casual than Italy, with 2,394 embracing cosy yet chic puffer jackets. Well, it can get pretty cold in Sweden!

9. Australia: cropped trousers


A hat for the day helps keep the frizz away 😆☔️

A post shared by Libby (@astylebird) on Sep 25, 2017 at 1:08pm PDT

Fashion fans down under raised hemlines, with cropped trousers coming out as their trend of the year.

10. Nigeria:  off-the-shoulder tops


When God Shines His Light On You, Can't Nobody Shade That. #HappySunday ✨ Photo By @1lensporter Ankara Set By @wakaddy_official

A post shared by Chinyere Chi-Chi Adogu 👸🏽 (@the_real_chi) on Jun 25, 2017 at 5:52am PDT

Nigeria couldn’t get enough of off-the-shoulder tops and dresses – teaming the sleek silhouette with bold colours and prints 2,420 times.

11. Colombia: tassel earrings

This one’s a biggie and has pretty much taken over the world. Paired with evening dresses for a night out or jeans and a simple tee for a chilled day, tassel earrings will glam up any outfit effortlessly. So it’s no surprise they’ve been instagrammed 7,257 times in Columbia.

12. Germany: panelled suits


The suit of tangerine-dreams 🍊 Add @thebeckseffect to your team to shop the look

A post shared by Looker (@lookerhq) on Oct 6, 2017 at 11:19am PDT

A massive 14,049 posts of women adorning power suits have been recorded in Germany.

13. Senegal: voluminous skirts

Big, voluminous skirts were all the rage this year, especially in Senegal with 6,204 posts.

14. Spain: straw bags

Wicker, straw and rattan bags have to be one of the biggest trends of 2017, they’re chic yet carefree, and 7,793 pics were uploaded in Spain alone.

15. UAE: embellished clutches

The right embellished clutch has the ability to transform your look from day to night in seconds. With so many beautiful designs available they proved incredibly popular in the UAE with 5,088 posts.

Say what you want about 2017, this snapshot of style from across the globe shows clearly that women everywhere relished in many of the same major fashion trends.

© Press Association 2017