[PIC] Holly Willoughby has taken to Instagram to announce some VERY exciting news

15th Apr 18 | Entertainment News

Everyday on This Morning we swoon over her Holly Willoughby's latest look, whether it's the high street or designer - the Queen of fashion can do no wrong when it comes to the style stakes!

Taking to Instragram this afternoon, the ITV presenter has announced something that we have ALL been waiting for - she is following in the footsteps of Gwyneth Paltrow and is set to launch her very own lifestyle brand!

She wrote online:

"So...finally I get to tell you about something I’ve been working on passionately and secretly for a long time... This is TRULY, my new lifestyle brand that launches in the Autumn.

I’d love you to be part of the Truly family so please register here truly.co.uk to find out more and keep updated on all things TRULY. Let the adventure begin!"

The lifestyle brand appears to cover everything from fashion, home, babies and travel and it will also have a charitable foundation and a forum where people can chat.

The Truly website reads:

"Truly is a new lifestyle brand that launches later this year.

It's about beautiful things that are of the highest quality, surprisingly affordable and designed to make your life easier."

Speaking to The Guardian, Holly revealed Truly will be both a lifestyle brand and a blog.

"For me, being a woman, it’s nice to have a space where you can have that honest, open conversation that isn’t too militant or frightening or one-way. It’s going to be very open and welcoming."