This is 2019's most hyped make-up launch - everything we know about Urban Decay Naked Reloaded12th Feb 19 | Beauty
Katie Wright finds out all about the latest addition to the much-loved palette range.
When it comes to eyeshadow palettes, it doesn’t get more cult than Urban Decay’s Naked range.
It all started eight years ago with the 12-pan Naked Palette – which became a major bestseller – followed by later iterations Naked 2, Naked 3, Heat, Smoky, and, most recently, the berry-hued Naked Cherry (not to mention mini edits of each).
Fans love the highly pigmented product and the endless possibilities offered with each set of 12 shades, from subtle everyday looks, to major glam moments.
So when Urban Decay announced it was discontinuing the original Naked Palette, there was an understandable outcry.
Soon, people began speculating that a new and improved Naked offering might be on the way and now we know the truth: Naked Reloaded will launch next week. Hurrah!
But will it be as good as everyone’s old favourite? As with all the Naked versions, Reloaded isn’t just a slight upgrade, it’s a major revamp, so before you rush out to buy it, you’ll want to know whether it’s worth investing in.
From pigment to price, here’s everything we know so far about the Urban Decay Naked Reloaded palette…
The shadows are all new
As usual, there are 12 eyeshadows in the palette, but unlike before, they vary in size. There are four shades in a slightly wider pan, offering a larger quantity of the ones you’re likely to use most – in this case Bribe (a matte beige); Blur (matte taupe); Barely Baked (shimmering gold); and Boundaries (shimmering mid brown).
It’s a good idea when you think about it, because there are always certain shadows that run out before others in every palette.
As for the other shades, alongside five mattes, you’ve got more shimmer than before and fewer black/grey tones, while the peachy Retro is brighter than anything in Naked 1.
We’re also noticing a bit of a nod to Taylor Swift’s last album, with shade names Reputation and End Game – is this Urban Decay’s attempt at a similar reinvention?
The brush is gone
Each of the previous palettes came with a brush included, but Naked Reloaded does away with it, in order to make way for more product, they say, and to keep the cost down (more on that later).
While the brush was handy for travelling, any real beauty buff probably used a MAC 217 brush with their palette anyway, so it’s no great loss.
The packaging is different
The dozen eyeshadows come packaged in a new fabric, making this the lightest, most travel-friendly palette yet.
Aesthetically, there’s a cool floral theme going on with Naked Reloaded – the top of the palette is emblazoned with a trio of overlapping orchids.
It’s cheaper than usual
Previously, Naked Palettes retailed at £42 when bought directly from Urban Decay, but the RRP for Naked Reloaded is £38 – ditching the brush and changing the packaging clearly was worth it, cost-wise.
When is Urban Decay Reloaded launching?
© Press Association 2019