TV3 IS NO.1 CHANNEL FOR UNDER 45 YEAR OLDS IN IRELAND

TV3 PRESS RELEASE
IMMEDIATE: Thursday 4th November 2010

- Share of Viewing for Adults 15-44 was 16.13 in October

- TV3’s X Factor no.1 show on television

- TV3 had more viewers than UTV, C4, BBC1 and BBC2 combined

TV3 announced today that it was the no.1 channel amongst Adults 15-44 in October. Its share of viewing was 16.13, while RTE1’s was 15.61 and RTE2’s was 8.83.

TV3 had the no.1 show on television in October for Adults 15-44. The X Factor: The Results on Sunday nights was the most watched show amongst Adults under-45, taking a 49% share average. Its highest rating installment on Oct 17th was watched by 821,000 Individuals in total (inclusive of time-shifted viewing).

Since the launch of the autumn schedule, TV3’s Live share of viewing for Adults 15-44 across September and October has gone up 5% year on year. No other terrestrial channel in the market has registered growth v 2009 during the same period. Programming successes this autumn on TV3 include The Apprentice (513,000 Individuals average), The Apprentice: You’re Fired (260,000), Glee (234,000), Gangland Ireland (201,000), Take Me Out (281,000), 24 Hours To Kill (259,000) and Boozed Up Irish Abroad (231,000).

3e experienced the largest growth of all non-terrestrial channels in the country during September and October. Its Adult 15-44 share increased by 19% year on year.

TV3 Commercial Director, Pat Kiely said: “These results speak for themselves. We are absolutely thrilled to be the most viewed channel for Adults under 45 in October. Coupled with 3e’s huge year-on-year share increase, TV3 Group is delivering advertisers the audiences that they want at unrivalled levels. Our strategy was to grow our audience and offer more commercial opportunities for advertisers and I am delighted that we are delivering on both fronts.”

ENDS.

For further information:
Maureen Catterson
TV3 PRESS OFFICE
+353 1 419 3430
+353 87 7800 737
Maureen.catterson@tv3.ie
publicity@tv3.ie
www.tv3.ie

Notes to Editor:

All Share of Viewing data is Live + VOSDAL (Viewing on Same Day As Live) unless otherwise stated. Programme viewing figures are Individuals averages for first run episodes during September and October unless otherwise stated. Source: Nielsen.